Pizza Intelligence: An Update
From "The OPSEC Indicator", Fall 1991
note: The following is a well-worn urban legend, but illustrates a good point. This page analyzes the story.
Earlier this year [1991], we reported that Domino's Pizza
claims it can predict when the government is about to
undertake some sort of major activity based upon the
increase in pizza deliveries to the Pentagon and the
White House. Pizza orders increased substantially just
prior to troop deployments to Grenada, Panama, and the
Middle East.
According to The Washington Times of August 21, 1991,
during the early hours of the abortive Kremlin coup in
August, Domino's "Pizza Meter" registered 102 deliveries
to the Pentagon, breaking the Gulf War record by one;
the White House ordered 52 pizzas, breaking its Gulf War
record by seven.
The CIA, by contrast, learned its OPSEC lesson: There
were only two orders, and they were quickly cancelled.
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