28Jul Effective OPSEC Posters
OPSEC posters can be an effective tool in an organization’s OPSEC Awareness Program…
But only if they’re read.
When creating awareness posters, it’s tempting to cram as much information as possible into a relatively small space. However, if you do that, you can pretty much say whatever you want to say in that space. Afterall, no one’s going to read it!
However, simple guidelines can help to “draw the eyeballs” to your OPSEC awareness materials.
Put your posters in visible/high traffic locations
Whenever possible, posters should be placed at eye level in high-traffic locations, such as conference rooms, hallways, waiting areas, cafeterias enterences, etc.
Rotate posters
“All new!”
“Under new management!”
“New formula!”
People are attracted to the “new”. New content and awareness material is no exception. Rotate awareness posters, to include new material as frequently as possible. Entertaining OPSEC posters, like the NNSA/NSO “Dogs of OPSEC” line, can be released on a schedule, effectively generating interest.
Keep it simple
The poster will most likely have no more than a few seconds to make the point before the reader moves on, and often from a distance. A simple message and relevant visual can be quickly scanned and will stick with the reader.
For example, consider the following two messages on an OPSEC poster:
“Loose Lips Sink Ships”
or
“Avoid talking about military movements or upcoming operations, because advanced knowledge of operations could result in a tactical advantage to the enemy.”
Clearly, a simple, eyecatching headline, with optional information elsewhere on the poster, is more effective and more likely to be remembered.
use effective design and presentation
Attract attention to your message with unique colors, fonts or visual designs.
Customize the OPSEC poster to your organization. Consider your audience and what would appeal to them.
Make sure that your posters fit in with the overall theme of your OPSEC awareness program.
The first step is to have your poster read. Without that, the message is lost!
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